Media Kit / 2026 EditionThe Volunteer
Download PDF ↓The Volunteer
Media Kit.
Everything you need to plan a campaign across Tennessee — audience, reach, targeting, ad units, and rates. Effective January 2026.
Audience at a Glance
340K+
Monthly Unique Readers
1.2M
Monthly Page Views
42K
Newsletter Subscribers
68%
Readers in TN
3:12
Avg Session (min)
95
TN Counties Covered
Reader Demographics
Age 25–4458%
Household $75K+61%
Small business owners / decision makers34%
Read weekly or more47%
Geographic Reach
Middle Tennessee — 49%
Nashville · Franklin · Murfreesboro · Clarksville
East Tennessee — 29%
Knoxville · Chattanooga · Tri-Cities
West Tennessee — 22%
Memphis · Jackson · Germantown
Rate Card & Specs
| Unit | Size | Format | Rate |
|---|---|---|---|
| Ticker Slot | 80 char max | Text | $199 |
| Sidebar Tile | 600 × 600 | JPG / PNG / GIF | $449 |
| Sponsor of Week | 1200 × 900 | JPG / PNG + copy | $1,200 |
| Sponsored Article | 800–1,200 words | We produce | $2,500 |
| Newsletter Takeover | 600 × 400 + copy | JPG / PNG | $1,800 |
| County Feature | Logo + 60 words | SVG / PNG | $79 / mo |
Rates in USD. Multi-week and annual discounts available. Non-profit rate: 30% off with 501(c)(3).
Ready to Plan?
Our team will build a custom proposal for your Tennessee campaign — targeting, creative, and flight dates included.